Category Archives: Education

Finding Your Audience Using A Search Engine Optimization Strategy

The success of any business, be it an e-commerce website or a brick and mortar store, is having the right products on hand for the specific demographic in mind. For example, it would be futile to build a toy store in a neighborhood specifically designed for senior citizens. The experts at Market Pro Media have shared with us a few tips to help us find our audience using SEO.

The same goes for Internet retailers. However, there are more steps to take to that end. For every item produced, there are literally hundreds of websites offering that product. Search Engine Optimization is a fundamental component in not only identifying your audience but establishing a need among them and ultimately making the sale.

Typically, there are three types of Internet searchers. There are those looking for information, those who are looking to buy something and those who need to find an item, do a quick search and buy from the first website that pops up. Your audience may be a combination of the three, and hence good keywords and written content that is back linked to your website are crucial to finding them and keep them long enough to make a sale or ask for some information.

Discovering how your audience searches the Internet is also crucial in discovering who they are.  Younger people will just type in one or two words, and the search engine does the rest of the work while older generations will type in entire questions. Remember, computers were not around when they were younger, so they think they need to type a lot of words to make the computer understand what they are looking for.  Having these words within the Meta tags is a good idea and sitting down with your team to brainstorm lists is a good idea.

Make sure your keyword phrases are relevant to the items on your website and hone them down to be as specific as possible. For instance, if selling children’s books, you will want to have your keywords match exactly that and also what specific age group the books are targeting. You want to avoid the words ‘children’s books’ if at all possible because that broad of a term will bring back millions of results which will be lost on the audience in question. Typing your keywords into the search engines to see how many results they produce and steadily honing them down until you get a very narrow search will not only help you discover who your website is speaking to but also let you see who your competitors are.  Do not be ashamed to go look at your competitors’ websites as this will only help you make your website better and potentially create lifelong customer relationships.

Link Building with Videos

Link building with videos is not as easy as it sounds. Most SEO (Search Engine Optimization) is built around text, and given the fact that video has very little text to offer it can be difficult to build links with videos. However, a video is an element that can be linked to on its own. Normally if you are building links with your text, people will link to the page itself. But, with videos, it is possible to link directly to the video. This means that if you can disseminate your video widely enough, people may link to your video without needing to visit your page first. However, it is mostly a cast of getting people to link to either the page or the video in order to gain a search engine friendly backlink.

Link bait videos are ones that people are going to link to without any sort of incentive. There is also such a thing as link bait text, but time has shown us that it is easier to have people link to a video than it is to text (at least from a link bait point of view). So try to create a video that is going to attract natural backlinks.

Viral videos are the best for getting backlinks. It is all about creating a video that people are going to want to pass around to their friends. Take a look at the adverts that run during the closing games of the Superbowl. These are the advertising spots that people have paid thousands of dollars for, so they tend to pull out their “A game.” Take a look at the adverts that they run as you will find that they often go viral very quickly. These are the sorts of videos that you should try to create if you want to create link bait videos.Share videos with the hopes people will link to you.

This is the biggest aim when trying to build a backlink profile for your videos. The hope is that your video will be passed around enough interested parties that a few of them will decide to link to you. Start by embedding your video onto your website. Make sure that the written content and the title of the page are all related to your video. Make sure that the video has relevant keywords in its file name, title, and ALT text.

Now, start uploading it onto the social media sites. YouTube and Daily Motion are a good start but do not forget that you can upload it onto Facebook and Twitter too. Facebook has just converted Instagram so that it accepts videos too, so make sure you have a mobile ready version of your video. You can try Vine too, but their audience has started to shrink since the Instagram upgrade.Request that people link to you on the video.

If you solicit links via text, then Google has a way of detecting it and will lower your search engine ranking. They do not like people to solicit links because they prefer links to be organic. They want people to link to your website off of their own backs. However, they cannot read or see what is on your video, so at the end of the video you could ask people to link to your video, and you would not be penalized for it.Add a link to your video on all of your emails.

This is just a common sense thing to do. You should already have your business contact details at the bottom of every email you send, and you should have a link to your website. As a bit of an extra, you should have a link to your most recent video at the bottom of each email too. The people you are sending your emails to may not have any interest in the video, but there is always that chance that they may look at it or even pass it along.It is easier to solicit comments and get a loyal following.

Some people gain backlinks through blogging or social media campaigns. If you can build a following for your videos, then there is a chance that people are going to start linking to yours. This is especially true if people add you to their directory articles. Some people create articles that are a rundown of their favorite videos, or their most useful videos. If you gain a following, then it increases your chances of appearing on these lists.