Finding Your Audience Using A Search Engine Optimization Strategy

The success of any business, be it an e-commerce website or a brick and mortar store, is having the right products on hand for the specific demographic in mind. For example, it would be futile to build a toy store in a neighborhood specifically designed for senior citizens. The experts at Market Pro Media have shared with us a few tips to help us find our audience using SEO.

The same goes for Internet retailers. However, there are more steps to take to that end. For every item produced, there are literally hundreds of websites offering that product. Search Engine Optimization is a fundamental component in not only identifying your audience but establishing a need among them and ultimately making the sale.

Typically, there are three types of Internet searchers. There are those looking for information, those who are looking to buy something and those who need to find an item, do a quick search and buy from the first website that pops up. Your audience may be a combination of the three, and hence good keywords and written content that is back linked to your website are crucial to finding them and keep them long enough to make a sale or ask for some information.

Discovering how your audience searches the Internet is also crucial in discovering who they are.  Younger people will just type in one or two words, and the search engine does the rest of the work while older generations will type in entire questions. Remember, computers were not around when they were younger, so they think they need to type a lot of words to make the computer understand what they are looking for.  Having these words within the Meta tags is a good idea and sitting down with your team to brainstorm lists is a good idea.

Make sure your keyword phrases are relevant to the items on your website and hone them down to be as specific as possible. For instance, if selling children’s books, you will want to have your keywords match exactly that and also what specific age group the books are targeting. You want to avoid the words ‘children’s books’ if at all possible because that broad of a term will bring back millions of results which will be lost on the audience in question. Typing your keywords into the search engines to see how many results they produce and steadily honing them down until you get a very narrow search will not only help you discover who your website is speaking to but also let you see who your competitors are.  Do not be ashamed to go look at your competitors’ websites as this will only help you make your website better and potentially create lifelong customer relationships.

Link Building with Videos

Link building with videos is not as easy as it sounds. Most SEO (Search Engine Optimization) is built around text, and given the fact that video has very little text to offer it can be difficult to build links with videos. However, a video is an element that can be linked to on its own. Normally if you are building links with your text, people will link to the page itself. But, with videos, it is possible to link directly to the video. This means that if you can disseminate your video widely enough, people may link to your video without needing to visit your page first. However, it is mostly a cast of getting people to link to either the page or the video in order to gain a search engine friendly backlink.

Link bait videos are ones that people are going to link to without any sort of incentive. There is also such a thing as link bait text, but time has shown us that it is easier to have people link to a video than it is to text (at least from a link bait point of view). So try to create a video that is going to attract natural backlinks.

Viral videos are the best for getting backlinks. It is all about creating a video that people are going to want to pass around to their friends. Take a look at the adverts that run during the closing games of the Superbowl. These are the advertising spots that people have paid thousands of dollars for, so they tend to pull out their “A game.” Take a look at the adverts that they run as you will find that they often go viral very quickly. These are the sorts of videos that you should try to create if you want to create link bait videos.Share videos with the hopes people will link to you.

This is the biggest aim when trying to build a backlink profile for your videos. The hope is that your video will be passed around enough interested parties that a few of them will decide to link to you. Start by embedding your video onto your website. Make sure that the written content and the title of the page are all related to your video. Make sure that the video has relevant keywords in its file name, title, and ALT text.

Now, start uploading it onto the social media sites. YouTube and Daily Motion are a good start but do not forget that you can upload it onto Facebook and Twitter too. Facebook has just converted Instagram so that it accepts videos too, so make sure you have a mobile ready version of your video. You can try Vine too, but their audience has started to shrink since the Instagram upgrade.Request that people link to you on the video.

If you solicit links via text, then Google has a way of detecting it and will lower your search engine ranking. They do not like people to solicit links because they prefer links to be organic. They want people to link to your website off of their own backs. However, they cannot read or see what is on your video, so at the end of the video you could ask people to link to your video, and you would not be penalized for it.Add a link to your video on all of your emails.

This is just a common sense thing to do. You should already have your business contact details at the bottom of every email you send, and you should have a link to your website. As a bit of an extra, you should have a link to your most recent video at the bottom of each email too. The people you are sending your emails to may not have any interest in the video, but there is always that chance that they may look at it or even pass it along.It is easier to solicit comments and get a loyal following.

Some people gain backlinks through blogging or social media campaigns. If you can build a following for your videos, then there is a chance that people are going to start linking to yours. This is especially true if people add you to their directory articles. Some people create articles that are a rundown of their favorite videos, or their most useful videos. If you gain a following, then it increases your chances of appearing on these lists.

Guest posting: Why And How To Do It The Right Way

If you have been involved in internet marketing, you have probably heard about guest posting at least once or twice. Even if you haven’t you’re in luck right now, as this will be a complete guide to guests posting. For those who don’t know already: Guest posting is writing a blog post for somebody else to put on their blog. If used correctly this can be one of the most deadly weapons for a marketer, especially if you are just starting out and your website don’t have many visitors yet.

I know that blogging is a great way to to make money online, as you can post something new whenever you want, have visitors coming in from all over the internet and convert these people to leads and sales. On the downside however, it’s pretty hard to build it up from scratch, which is where guest posting kicks in.

You need to get traffic to your blog or website (I’m going to assume you have one), which can be difficult at first. But this has already been done by other blog owners, who now have a decent amount of traffic. Guest blogging allows you to step in front of that audience and share your knowledge. In return for this you get the chance to blow people away with your knowledge and get them to click the link and check out your own site.

What I like so much about this, is that the audience is already there, and they are interested in the topic your site is about. Remember that stepping in front of an existing audience is always better than to create an audience from scratch.How to find guest posting opportunities?

To get people to invite you to blog for them, you will need to reach out to them, or have them reach out to you. You can either just contact some of the blog owners that you would like to write for and ask them if they would allow it. I mean, the worst that could happen is getting a negative reply.

Another way of getting yourself some work is to have a “write for us” page on your blog. This will let potential guest posters know they you are open to having others write for your website. But, my favourite source for landing them is a site called myblogguest.com, it’s a great place for writers and publishers to come in contact and help each other out.How to do a guest post, the right way!

Before I talk about how to do this the right way, I’ll give you some example of how to not do it. A while back while browsing through one of my forums I found a post about some guy offering posts that he had on his blog to other blog owners, wondering why they didn’t accept them. The problem here is that most bloggers want their content to be unique (not all of them care about it though) and not something that is already out there. Guest blogging is NOT content syndication, it’s about writing awesome content for somebody else instead of writing for your blog.

If you want to get more jobs for your writing you need to understand value. You will need to offer more than (at least some of) your competition, just like in your business. What is it that you can do that makes your work better than others’? For example I offer to create a video to go along with my articles. Just one of my golden nuggets: Starting using videos, just get over your fear and in front of a camera. You will automatically build trust with your audience and show you are a real person making it so much easier to build relationships and sell your products or services.

The last step of the process is to write killer content, not just OK’ish content. Do that and you will ruin a lot of your potential, for two reasons. First reason: There is so much average content out there and you need to stand out from the rest. People will only take a look at your website if they think you are somebody who can help solve their problems, which is the core of marketing!

Off topic real quick: If you are running a business and all you do is slam people with your product, service or opportunity, you’re on the wrong track! Offer them value instead and help them solve their problems instead. Give away some of your training for free and make sure it actually helps people, build up some trust. Whenever possible and appropriate sell your product or service as the solution to their problem, not as the product itself!

The second reason why you should make content that rocks is to get repeat writing offers. I have delivered two articles so far and the blog owners and they simply loved it! Both of them have asked me if I could write for them on a regular basis, that’s a great way to improve your influence.

Anyway that’s it for today. I hope you enjoyed it and learned a thing or two. Also if you have a blog related to internet marketing and you are getting some decent traffic, I’m available as a guest author.

Google’s Update and What It Means for Keywords

Google’s search engine algorithms control a considerable amount of the world’s Web traffic. They help determine where a web site appears in search results, which holds a great deal of magnitude in determining a web site’s success. The actual algorithm is impossible to crack, especially since Google routinely changes it hundreds of times per year. The public usually isn’t notified when a change occurs, unless it’s a significant overhaul, like Google’s recent “Hummingbird” update.

“Hummingbird” was not the first major algorithmic update in Google history. “Caffeine,” released in 2010, re-wrote the indexing system for faster search results, while 2011′s “Panda” reduced the amount of low-quality content in search results. “Hummingbird” had a similar intent: to make search results as fast and relevant as possible.

The unique feature of this update is its level of intelligence. Instead of honing in on specific cut-and-dry keywords, “Hummingbird” improves search results to focus more on user intent. Entire sentences and conversations are accounted for, rather than just specific keywords. For Google, this will dramatically increase the likelihood that users will find the most relevant search result on the first page.The Effects of “Hummingbird”

While “Hummingbird” echoes previous updates in its striving to make search results quicker and more accurate, it represents a significant systematic overhaul, which – according to Google search chief Amit Singhal – is the first time a Google algorithm has been completely rewritten since 2001. “Hummingbird” was actually implemented in August, one month before it was announced in September. Many webmasters didn’t even notice the transition. Still, for web sites, there are several factors to take into consideration regarding the relationship between the new “Hummingbird” and their keywords and SEO strategies. Below are some of the most notable:

Contrary to some beliefs, PageRank is still very much a factor in determining a web site’s placement in search results. It’s one of many ingredients in determining search results, as are the newly added aspects of “Hummingbird.” As Google puts it, “Hummingbird” is built from both new and existing parts, with effective and integrative results.

“Hummingbird” takes advantage of the recent voice function of smart phones, such as iPhone’s “Siri”, that encourages users to issue commands in full sentences. For example, if one were to say, “Siri, can you find me a list of the most highly rated contractor estimating software?” then “Hummingbird” would take into account the entire sentence, not just keywords like “highly rated” or “contractor estimating software.”

From a SEO perspective, Google claims that webmasters should not bother making any changes. Their guidelines have not changed, still valuing original and high-quality content above all other factors.

If you haven’t noticed any changes in your web site’s analytics by now, then don’t expect anything major to change. “Hummingbird” was rolled out in August, so by now web sites would be seeing any changes it may have had.

Despite Google remaining confident about the “Hummingbird” update, the algorithm continues to change on a frequent basis. It’s still impossible to figure out precisely all the factors that go into deciding search results.

So, what does “Hummingbird” mean for keywords? As of right now, not much has changed. Although “Hummingbird” represents a major overhaul to Google’s inner-workings and how search results are determined, the emphasis on successful keywords and high-quality original content remains the same. “Hummingbird” may affect some sites significantly, but most sites won’t be affected at all. For now, webmasters should stick with SEO strategies that have worked for them in the past.