The success of any business, be it an e-commerce website or a brick and mortar store, is having the right products on hand for the specific demographic in mind. For example, it would be futile to build a toy store in a neighborhood specifically designed for senior citizens. The experts at Market Pro Media have shared with us a few tips to help us find our audience using SEO.
The same goes for Internet retailers. However, there are more steps to take to that end. For every item produced, there are literally hundreds of websites offering that product. Search Engine Optimization is a fundamental component in not only identifying your audience but establishing a need among them and ultimately making the sale.
Typically, there are three types of Internet searchers. There are those looking for information, those who are looking to buy something and those who need to find an item, do a quick search and buy from the first website that pops up. Your audience may be a combination of the three, and hence good keywords and written content that is back linked to your website are crucial to finding them and keep them long enough to make a sale or ask for some information.
Discovering how your audience searches the Internet is also crucial in discovering who they are. Younger people will just type in one or two words, and the search engine does the rest of the work while older generations will type in entire questions. Remember, computers were not around when they were younger, so they think they need to type a lot of words to make the computer understand what they are looking for. Having these words within the Meta tags is a good idea and sitting down with your team to brainstorm lists is a good idea.
Make sure your keyword phrases are relevant to the items on your website and hone them down to be as specific as possible. For instance, if selling children’s books, you will want to have your keywords match exactly that and also what specific age group the books are targeting. You want to avoid the words ‘children’s books’ if at all possible because that broad of a term will bring back millions of results which will be lost on the audience in question. Typing your keywords into the search engines to see how many results they produce and steadily honing them down until you get a very narrow search will not only help you discover who your website is speaking to but also let you see who your competitors are. Do not be ashamed to go look at your competitors’ websites as this will only help you make your website better and potentially create lifelong customer relationships.