Search Engine Optimization (SEO) is a confusing subject with sometimes contradictory advice from different experts. The experts at Market Pro Media have shared with us a few tips to help keep us out of trouble. Techniques are not easily testable for validity. Plus Google’s search algorithm is a tightly held secret. So it is not surprising that many SEO mistakes are often made. SEO mistakes cost you both, time and money.
1. Duplicate Content
The worst mistake you can make when building a web page is using duplicate content. If you have the same content on another site – don’t use it. If you are purchasing PLR content, don’t use it as is. Take the time to rewrite it. If you’re buying PLR, it’s always a good idea to run it through Copyscape. Then you can see where other webmasters are using this content.This step does two things;
It reminds you of the importance of rewriting your content so that it’s unique, as you see how many other sites are using the same content.
It helps you to scope out your competition, and figure out how to outrank them if you aren’t already.
Duplicate content is your worst enemy as a webmaster, and might just keep your site from being found in the search engines. Search engines love well-written, original content. If you’re not a writer, it may be worth hiring one to take care of this aspect of your site for you.
2. Using the website name as the Title Tag text
Many sites make the mistake of using the site name as the title tag for each and every page of the site. The words in the title tag are looked at very closely by search engines. Therefore, it is important for the title tag to contain search keywords that are relevant to the particular page. A good approach is to use the article title of the webpage as the title tag. And construct the article title to contain search keywords.
Since each page of your site typically talks about different topics. The title tag of each page should be different for each page. A page about how to feed goldfishes should have a title tag “Feeding Goldfishes”. Another page on the site about the different varieties of goldfishes should have the title tag “Types of Goldfishes”.
The title tag of each page should not all be the site name. The title tags of the pages should not be “ABC Online Goldfish Store”.
It is not necessary to have the website name in the title tag. But if you choose to have it, put it at the end of the title after the keyword relevant title. So “Feeding Goldfishes – ABC Online Goldfish Store” is acceptable. But “ABC Online Goldfish Store – Feeding Goldfishes” is not as good. This is another mistake. Search engines give more weight to the words at the beginning of the title.
Use a unique, keyword based title for each page on your site.
3. Having more than one H1 tag on a page
The H1 tag is to denote the main primary heading of a web article. Understandably, some articles will make several points and hence have several headings. But make these subheadings and use H2. Come up with a single primary heading that uses the H1 that encompasses all the sub-points.
Many people think that since search engines give more weight to H1 than to H2, so they overuse the H1. We feel that this is a mistake. If your page has ten H1 headings, that will look pretty suspicious to search engines. A better approach would be to have ten H2 headings and then construct one over-encompassing H1 heading. Search engines will look at H2 headings, and it does give it weight. So this approach is preferred.
4. Failure to use keywords in the Anchor Link Text
Many people correctly realize that backlinks to a web page are an important aspect of SEO. But the link text is quite significant as well. The link text is the underlined text on the page that is the words of the link. If your page is about cell phones, then other sites should ideally be linking to you using the words “cell phones” as in the sentence “Learn more about cell phones”. It is a mistake to link the word “Click here” as in the sentence “Click here to learn more about cell phones”.
Be sure to take a good hard look at your anchor link text. It should be targeting high-quality long tail keywords that have been well researched – high search volume, low competition.
5. Failure to have a Sitemap
Search engines have a lot of work to do processing indexing every single page on the Internet over and over again. You will be rewarded if you make it easy for search engines to do its job. If your site has a sitemap, the search engine goes straight to the sitemap and can easily detect when you have added a new page. And it can easily navigate through all the other existing pages to see which one had changed.
Without a sitemap, a search engine would have to go to your home page and follow links from your home page to one internal page after another. If the engine hits a slow loading page or a page that won’t load because perhaps the server is temporarily overloaded, it will present obstacles for the search engine spider from doing its job of indexing your site. Simply put, the search engine spider can index your site much more reliably if it goes through the sitemap. And that is what we want. Other Common SEO MistakesPaid Links from irrelevant sites: Search
Using Auto generated content: High quality, original content is King. Auto-generated content is neither.
Cloaking/Use of Doorway Pages.